E-Book: Attorney Advertising Revealed

Attorney Advertising Revealed – How to Get through the hype and hire a great personal injury lawyer

In his new book Anthony Castelli gives you a rare look inside lawyer advertising. He pulls back the curtain on what he terms “meaningless” lawyer advertising. There is nothing worse than making the mistakes of relying on big insurance to protect your rights or hiring a lawyer that’s not competent. From his position as an experienced insider, Anthony explains what to watch out for and what steps to take to help you hire a good personal injury lawyer.

Download this Free e-book using the form in the upper right to learn how to protect yourself from big insurance as well as unscrupulous attorneys.

Table of Contents

• Forward - 1
• Introduction - 3
• The Background of Attorney Advertising - 7
• Some General Rules about Lawyer Advertising - 13
• Some Reasons Behind the Rules on Lawyer Advertising -  15
• Using the Ohio Rules on Advertising as an Example
• Horror Stories and Settlement Mills - 19
• Real-life Examples of Misleading Advertising - 23
• Is Your Attorney Really an Attorney? - 29
• Has He or She Ever Been Disciplined?
• Television Advertising - 31
• Advertisements in the Yellow Pages - 35
• Attorney Billboard Marketing - 39
• Direct Mail Solicitation - 41
• Finding a Lawyer through Your Local Bar Association - 45
• Finding a Lawyer Online - 47
• Lawyer Videos on the Web - 51
• 5 Myths about Lawyers - 53
• 7 Key Things to Look for in a Personal Injury Attorney - 55
• Questions to Ask Your Personal Injury Attorney - 59
• Meaningless Questions Suggested by Some Attorneys - 61
• Your System for Finding a Great Personal Injury Attorney - 63
• Ranking the Information - 67
• About Anthony D. Castelli - 69
• Addendum - 71
• Disclaimer - 73
• Appendix A: Understanding Your Rights - 75